Keith Williams, of Williams Insurance in Canton, Ohio has been feeling the pressure from corporate. Farmer’s Insurance wants affiliates to begin promoting the business through Facebook. But, it’s just not Keith’s style to go with the crowd. And we agreed. After all, it’s Keith’s personality that brings customers in and a tightly run business that keeps them. So, A. Flynn Marketing customized the corporate materials to match Keith as well as transformed existing communication materials to present consistently.